OTSFF Sports Marketing Group is pleased to announce Carlsbad, California-based ALiAS MX has signed with Rockstar Energy/OTSFF/Yamaha for a two-year commitment.
“We’re pumped to have ALiAS as our new gear sponsor. They make a great line of apparel and racewear, and like us they live and breathe motocross,” said Brad Ewen, OTSFF Sports Marketing Group’s Director of Marketing.
Founded in November 2011 from a passion for racing and all things motocross, ALiAS strives to set a new standard in motocross products through innovation, function, quality, and design and is looking to establish a solid presence in the Canadian market.
“We’re very pleased to be making inroads into Canada through our distributor Kimpex and our sponsorship association with Rockstar Yamaha. It’s a great opportunity for us to be involved with the Rockstar Yamaha team as well as the Rockstar National Series to introduce our line,” said ALiAS founder/owner Jeff Surwall. “We’re already looking forward to a mutually beneficial and successful 2014 season with the team. And it will be great to travel back to Canada again to see a race and some old friends.”
Surwall raced in Canada throughout the 1980s and early ’90s. He spent two years aboard a Yamaha Canada ride; five years with Kawasaki Canada; and five with Honda Canada/Machine Racing and has many friends and business associates living here.