Vegas SEMA Show huge success for Team OTSFF/MOTUL
Along with some 6,000+ other vehicles of all stripes and colors, TeamOTSFF/MOTUL’s 6100Spec Trophy class race truck was on display at thisyear’s SEMA Show from Tuesday, October 30th till Friday, November 2nd at the Las Vegas Convention Center in Las Vegas, NV. Unveiled to the media on the first day of the mega event, the Adam Fitza built truck attracted thousands of wide-eyed industry onlookers who also enjoyed a meet-and-greet with Fitza and the truck’s owner/driver Andre Laurin.
The OTSFF/MOTUL truck was showcased in the Flowmaster/B&M booth, the team’s exhaustsystem and shifter suppliers. On Wednesday, October 31st Fitza, Laurin, and OTSFF SportsMarketing Group’s Brad Ewen met with representatives of the team’s sponsorship partners who came to Las Vegas for the show and a bit R&R. Furthermore, there were discussions with reps from other companies who expressed interest in getting involved with Team OTSFF/MOTUL’s racing program.
On Thursday, November 1st Fitza participated in an activation for Vision Wheel – another OTSFF/MOTUL partner – at Las Vegas Motor Speedway. As an added deliverable from the team, OTSFF Sports Marketing Group has the assets to help their partners activate at special events. Vision Wheels, one of America’s leading providers of custom wheels for cars and trucks, and one of the first manufacturers of custom wheels, highlighted their presence at the Speedway with TeamOTSFF/MOTUL’s transportation rig and displayed their wheels to the crowd.
Friday, November 2nd was a short day, as the show closes a few hours early so the featured cars and trucks can line up for the SEMA Cruise and drive to SEMA Ignited, the official after-party held at the Convention Center’sPlatinum Lot. While the SEMA Show is an industry only trade show, SEMA Cruise and SEMA Ignited are open to the public. An estimated 25,000+ spectators attended the Cruise and Ignited event to check out the amazing cars and trucks ... and join in the fun at the party. With the OTSFF/MOTUL truck getting further exposure, we sure did!
“As a business owner and avid motorsports participant I have attended many trade shows over theyears, but the SEMA Show was extra special for me. It is staggering in its scope and exudes a kind of unbridled passion and excitement that captivates one’s heart and soul. That it takes place in LasVegas just adds to the allure, because everything in Vegas seems to be bigger than life. Thanks to everyone, especially our hosts Flowmaster/B&M, who contributed to our success and for making the show a memorable experience,” Andre Lauren said.
“It was an honor to showcase our race vehicle at SEMA 2018. Being the largest automotive show in the world, there’s no better place to give exposure to our team and supporting partners. Thank you to all our amazing partners who keep our wheels turning. With one race left this season, we are already looking into 2019, where we have some big things in the works. Stay tuned,” Adam Fitza said.
“Looking back on it all we can say that the show was a resounding success for all involved. We were happy to see the majority of our sponsors dropping by to say hello and talk some shop, as well as meeting up with prospective partners for the 2019 season. We at OTSFF Sports Marketing Group don’t justpromote our sponsors at the race track, we do it in many other activations. The SEMA Show was just one aspect of that this year,” Brad Ewen said.
OTSFF Sports Marketing Group would like to thank all the people who came out to the show to share our excitement of being involved in the great sport of off-road racing and taking part in an event of the magnitude of the SEMA Show. A special thank you goes to the folks at Flowmaster/B&M for presenting us with the opportunity to put our OTSFF/MOTUL truck on exhibit in their booth. Last but not least a big shout to everyone at SEMA and the city of Las Vegas for putting on such an amazing event. We were proud to be part of it